Public relations research - Public policy research - Boston Research and Communications, Inc.

Boston Research & Communications Inc. is a qualitative research and analysis firm specializing in business research and analysis, as well as public affairs research and outreach. Specializing in Competitive research, Market research, Industry research, Public relations research, Public policy research and Issues research

Case Studies

Public Affairs

Providing Extra Capacity

A utility consulting group found itself with insufficient capacity to write and publish a number of newsletters and industry bulletins that it had promised clients. Capitalizing on BRC’s background in business journalism and investigative reporting, the group retained us to do basic research, interview industry leaders and produce copy for several editions of the periodicals. Over a six-month period we were able to produce in-depth authoritative articles on topics ranging from the potential of distributed generation to the likely effects of new government anti-pollution mandates.

Refining PR Activities

A Boston-area technology company needed help maintaining a bold, innovative communications program as it moved from R&D to commercial operations. In a six-month engagement, Boston Research & Communications, Inc. reviewed the company's public relations activities, met with executives and spoke to editors where the company had operations. We served as a catalyst, helped to calibrate key messages, provided an outsider's market perspective and recommended specific initiatives to achieve national and regional communications needs.

Attracting Media Attention

A graduate business school was having trouble obtaining media attention for its innovative certificate and professional development programs. BR&C was engaged to help the college's leadership determine its communications goals. We developed a communications strategy. And we cultivated relationships with the regional media. The result was a significant rise in local newspaper coverage, including a major news feature, an Op-Ed piece by the college president and repeated placements in educational supplements. We also won major market coverage for conferences held outside the school's home region.