Boston Research & Communications Inc. is a qualitative research and analysis firm specializing in business research and analysis, as well as public affairs research and outreach. Specializing in Competitive research, Market research, Industry research, Public relations research, Public policy research and Issues research
 
Boston Research & Communications Inc. is a qualitative research and analysis firm specializing in business research and analysis, as well as public affairs research and outreach. Specializing in Competitive research, Market research, Industry research, Public relations research, Public policy research and Issues research
ase Studies
 
 
Pharmaceuticals

Note:  See also ‘What’s New’ page for latest activities in this practice area.

Identifying Potential Breakthroughs

A pharmaceutical forecasting group needed a strong assist to determine the status of potentially breakthrough drugs for a wasting condition affecting the elderly.  The new treatments promised to modify the disease rather than simply address its symptoms.  A dozen manufacturers were investigating them.  For the new-class drugs in the most advanced stages of development (Phases II & III), BR&C developed information and insight on the standing of existing and future clinical trials, efficacy, side-effects and drug interactions, back-up compounds, and how the investigating companies planned to define themselves in the disease-modifying space.  For drugs in the earliest stages of research (Phases I, 0 and pre-clinical), we generated findings on indications and patient segments being pursued, likelihood of success, evidence in animal models and anticipated progression to next development phases.  These efforts allowed our client to assemble a deep-dive comparative analysis of the new drugs, including their likely effectiveness, time to market, expected use with existing treatments, and potential to fundamentally change the way the wasting disease is treated.

Health Care Data Warehousing

A large health-care group needed insight into the increasing use of data warehousing and mining technology by major health-care players, including providers, drug concerns and insurers. BR&C was engaged to explore the data warehouse offerings and business direction of five large consulting organizations and three boutique firms which help design and install the new systems. We succeeded in generating a broad portfolio of findings about each company, including the following:

  • Health-care offerings
  • Revenue drivers & growth goals
  • Executive philosophies
  • Synergies within each company
  • Lead competitors & marketing strategy
  • Qualifications of the work force
  • Partnerships & alliances
  • Current & desired customers

The client used our analysis to map its own successful entry into the realm of data warehousing and mining.

     
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