New Business Development - Boston Research and Communications, Inc.

Boston Research & Communications Inc. is a qualitative research and analysis firm specializing in business research and analysis, as well as public affairs research and outreach. Specializing in Competitive research, Market research, Industry research, Public relations research, Public policy research and Issues research

Case Studies

New Business Development

Assessing Opportunities

A research client was helping a brand-name IT firm explore the establishment of a consulting practice in metrics - business performance measures used in decision-making, assessing rewards and penalties, and monitoring contracts and service-level agreements. BR&C was engaged to perform all the research, direct data-sorting teleconferences with the IT firm, as well as produce the final report and recommendations. We identified the leading players and their focus in this dynamic field, where definitions and capabilities are rapidly expanding. We determined how metrics are typically implemented, their uses in areas ranging from supply-chain management, to customer satisfaction to outsourcing, and key drivers for further growth. And we discovered which market leaders were open to new partnerships or alliances. These findings helped the ultimate client decide on whether to emphasize data gathering or analysis in its own approach to the market, and design a strategy for thought leadership to provide maximum value to customers.

Maximizing Outcomes

In an effort to find a partner or establish a practice of its own in software certification and testing, a computer consulting group needed to know the extent to which other major firms had developed standardized testing services as a discrete service offering. Boston Research & Communications, Inc. conducted a national canvass of large professional service firms and computer companies. We identified three with discrete practices and four others with integrated offerings that had sufficient market presence to be of interest to the client. For each company we obtained vital statistics such as size, location and key players, detailed descriptions of products and services, partnerships and alliances, samplings of major customers, as well as major differentiating factors among the players in organizational structure and marketing approach. The client used the findings to make smarter decisions regarding its acquisition and internal-development strategies.